Digging Deep into Drivers
A health and beauty company conducted two product tests in 2008 in both the U.S. and China. >>

Uncovering Game Changers
A fast-food restaurant client that had been experiencing ongoing decline was looking for an opportunity to exponentially change the game of its business. >>

Coffee Anyone?
The breakfast time segment, or daypart, has recently become an area of interest to restaurants, especially within the fast-food segment. >>

Creating a Category Disruptor
A leading food-ingredient company focused on the bread and bakery products category wanted to develop a revolutionary new product item. >>

Leveraging a Market Trend
The recent increase in consumer focus toward natural foods made a food industry client interested in breaking into the natural category with a sweetener product. >>

The Benefit of Testing Features
A manufacturer of blood glucose level meters, used by people with diabetes, was considering the development of a new meter that would have features currently unavailable in the market space. >>

Creating Segmentation for Growth
An animal nutrition company needed a segmentation strategy that identified and prioritized market segments for all product categories and provided direction for relevant and unique brand and product differentiation. >>

Your Brand, in the Words of Your Consumer
A large, multi-national beverage client was struggling with the question: do consumers see us the way we ask them to in our communications? >>

Building Tools for Targeting
In the highly competitive animal health category, companies need to precisely target their key customers. >>

Capturing Clear Direction
A world leader in global financial services needed to analyze itself and its competitors to enable informed market strategy and growth in a competitive and combative marketplace. >>

Cultivating a Brand
A financial services organization lacked the fact-based insights they needed to build a plan to take the organization to the next level. >>

Product Line Expansion
In the competitive world of snack bars, continually offering new and different flavors and product lines is necessary to grow and maintain market share. >>

Measuring Market Expansion Success
U.S. ethnic populations are growing rapidly, representing tomorrow’s mainstream market. >>

Making the Case for Media
A food industry client was consistently decreasing their marketing and advertising spending and wanted to determine the impact this had on its brand’s business. >>

The Impact of Digital Marketing
In the fast-changing, cluttered world of digital marketing, it is often difficult to stay ahead of the curve. >>

Closing the Competitive Gap
A food industry client was concerned about a key competitor’s recent surge in sales. >>

Growing the Core Business
A family dining restaurant wanted to achieve aggressive organic growth by expanding its penetration in the African American market and the Hispanic market. >>

The Power of Messaging
A food industry client was spending a significant amount of money on an advertising campaign that had been on the air for several months. >>

Insight by Interview
A well-known international law firm with a real estate practice sought to determine the severity and intensity of the current credit crunch – and possible recession – on commercial sales of real estate, both in the United States and overseas. >>

Overhauling an Image
A national auto insurance carrier was preparing an image overhaul to secure a competitive advantage in a particularly unstable market. >>